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River City Medical

Privacy Policy

Last updated: 06 October, 2026
River City Medical Group (“River City,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit rcmedicalgroup.com (the “Site”) or contact us through it.This policy applies to information collected through our website — for example, when you request an appointment, call, text, or email us through the Site. It does not apply to the medical records we create and maintain as your healthcare provider once you become a patient; that information is governed by our HIPAA Notice of Privacy Practices, available at the clinic or upon request.Information We Collect
We may collect:
  • Information you provide directly, such as your name, phone number, email address, and the reason for your visit, when you submit a contact or appointment request form, call or text us, or email us.
  • Automatic information, such as your IP address, browser type, device type, and pages visited, collected through standard website analytics tools.
  • Advertising identifiers, such as cookies or similar technologies used by services like Google Ads, to measure the performance of our online advertising and to show relevant ads to people who have visited our Site.


How We Use Information

We use the information we collect to:
  • Respond to appointment requests and other inquiries
  • Communicate with you about our services
  • Operate, maintain, and improve the Site
  • Measure and improve the performance of our advertising
  • Comply with legal obligations
Cookies and Online AdvertisingOur Site may use cookies and similar tracking technologies, including those from Google Ads and website analytics providers, to understand how visitors use the Site and to measure the effectiveness of our advertising. You can control cookies through your browser settings. Disabling cookies may affect how some parts of the Site function.
 

How We Share Information

We do not sell your personal information. We may share information with:
  • Service providers who help us operate the Site (for example, hosting, website analytics, or advertising platforms), who are only permitted to use it to provide services to us
  • Legal authorities, if required by law or to protect the rights, safety, or property of River City Medical Group or others
 

Protected Health Information (HIPAA)

If you become a patient, the health information you share with us during care is protected under HIPAA and governed by our Notice of Privacy Practices, not this website Privacy Policy. Information submitted through our website contact or appointment forms before you are an established patient is handled under this Privacy Policy until your first visit.
 
Data Security
We take reasonable measures to protect the information collected through our Site. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site.
Third-Party Links
Our Site may contain links to third-party websites, including our location on Google Maps. We are not responsible for the privacy practices of those third-party sites.
Your Choices
You may contact us at any time to ask what information we have collected through the Site, or to request that we delete information you’ve submitted through a contact or appointment form.
Changes to This PolicyWe may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent changes.
Contact Us
If you have questions about this Privacy Policy, you can reach us at:
River City Medical Group600 Autumn RoadLittle Rock, AR, 72211